The fashion on the Spanish white wines in the USA becomes the fact. Fine Galic wines fault from noble Albarinjo suit taste to Americans to what testifies 40% growth of export of these faults in the USA for last year. These figures confirm efficiency of the company on the promotion, started by wine makers Rias Baixas at support of Institute of foreign trade of Spain (ICEX) and Institute promotions of Galicia (IGAPE). Campaign was spent within last 3th years among consumers, professionals of the wine market and press. Its purpose became formation of associations between name Rias Baixas and white wines of the first-rate quality. In campaign for 18 wineries have taken part. «Our purpose — constantly to increase demand for Spanish wines in the USA. Certainly, it is very competitive market, but we manage to achieve some successes», — Rokio Alberdi, deputy director of ICEX on an agriculture and food stuffs speaks. Source: Country sheets |
